Tiwa Savage Signs New Deal with Universal Music Group

The African bad girl signs with Universal Music Group, and this deal marks the end of her seven-year association with Mavin Records.

Tiwa Savage who is one of the biggest African female acts has signed a record deal with Universal Music Group.

Some of the facilitators present at the signing of the deal at UMG office in California are Joel KatzEfe OgbeniVanessa Amadi (Stealth Management), Sipho Dlamini, Managing Director of Universal Music South Africa and Sub-Saharan Africa (English-speaking), Adam Granite, Executive Vice President, Market Development at Universal Worldwide and Sir Lucian Grainge, Chairman and CEO of Universal Music Group Worldwide.

Below is the announcement made by Universal Music Group on their Twitter handle.

This deal ends Tiwa Savage 7 years with Don Jazzy’s MAVIN Record. 

Tiwa Savage signing her record deal with Universal Music Group. (UMG) [Ashley Eberbach]
Tiwa Savage signing her record deal with Universal Music Group. (UMG) [Ashley Eberbach]
At the conclusion of the deal, Efe Ogbeni and Vanessa Amadi-Ogbonna say, “We’re very proud to be a part of this ground-breaking partnership between Tiwa Savage and Universal Music Group.

“Tiwa is undoubtedly the most hardworking and talented female artist crossing over from Africa to the rest of the world, and UMG has demonstrated its commitment to the continent by placing its formidable machinery behind her amazing career. Partnerships like these symbolize the hopes and dreams of so many talented artists back home in Africa and it is an honor to be the executive producers of her project.”

Adam Granite, Executive Vice President, Market Development, Universal Music Group says, “We are looking forward to partnering with Tiwa and her team to help her music reach new audiences around the world. As one of Africa’s most successful, influential and dynamic singer-songwriters, Tiwa has truly global ambitions and UMG is committed to helping her in achieving them.

Via his Instagram account, (@DonJazzy), Mavin Records head honcho, Don Jazzy has since sent out a farewell message to her and thanked her for amazing seven years with his label during which she released two albums and one EP. She was also on the Mavin Compilation album, ‘Solar Plexus.’



A big CONGRATULATIONS to her from Calabar Online for being the first Nigerian female act to be signed to the label.

Written by Emmanuel Ekanem

I'm Emmanuel Ekanem (RealityEmma), a passionate Tech Lover, WordPress Website Designer, Content Creator, and Digital Marketer.

I see traveling as a hobby for me, especially when I have to handle the camera 😜

You can reach me on call/WhatsApp: 09035160618

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