Dominic Joshua, an investment expert and proprietor of a leading fintech enterprise, says there is a need for strategic tech integration for sustainable growth of micro, small, and medium enterprises (MSME).
Speaking during a recent symposium, Joshua said a paradigm shift is required for MSMEs to flourish in a rapidly evolving business landscape.
The symposium spotlighted the indispensable role of technology in steering the sustainable growth of MSMEs in Nigeria.
According to data from the National Bureau of Statistics (NBS), SMEs contribute a substantial 48 percent to Nigeria’s Gross Domestic Product (GDP) and employ over 84 percent of the workforce.
According to TheCable, Dominic Joshua emphasised that the adoption of strategic technological integration is not confined to the establishment of a digital presence but rather extends to leveraging technology to automate tasks, streamline operations, and extract valuable insights for informed decision-making.
He noted that a holistic approach, combining automation tools, online marketing platforms, and data analytics, is crucial for MSMEs to not only enhance operational efficiency but also foster a culture of innovation that enables them to compete on a global scale.